Best Advertising Books

Best Advertising Books for Marketers Copywriters and Campaigners

Ogilvy on Advertising by David Ogilvy

Ogilvy was a brilliant advertiser. His book is almost 35 years old, but after 35 years, his concepts are still being used in advertising companies and throughout the world. Anyone in advertising or studying to become an advertising person is a must-readNot only does David Ogilvy give great recommendations from the inside advertising world, but he presents his wonderfully written copy with the best parts of a vintage Life magazine. He makes several confessions about his years in the business that prove that even the most amazing individuals are still human. We recommend this book to everyone who has ever studied advertising and even to those who enjoy advertising.

The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly

This book is a step-by-step guide as one of the best single volumes available on copy-writing. Its advice is down-to-earth and practical. Also, it’s a step-by-step copy that sells. It is written to capture your attention, guide you, and teach you to write compelling copy. A document that can capture the attention of the reader and that can get the message across. The book focuses on ads that communicate to each individual to sell.

The Boron Letters by Gary C. Halbert and Bond Halbert

Gary Halbert was one of the most copywriters of all time. The Boron letters are one of the most personal copywriting from father to son. While it’s dated for today’s advertising, it still shows how a copy can be written. The book is like a bible for copywriters and marketers. The boron letters are an excellent set of marketing instructions written in various themes from father to son. Gary Halbert was said to be one of the greatest copywriters of the 80s. We believe this is a must-read book

INFLUENCE The Psychology of Persuasion by Robert B. Cialdini

This is a captivating book. It is all researched based. It is highly regarded as a collection of influencing and persuasive techniques through different case studies. This book will be an excellent read for people in advertising/marketing / copy-writing and those interested in marketing and Psychology. It has lots of helpful information on influencing people over time. It is a fantastic book for anyone who is looking for an edge. This book was a National Best Seller. It is a must-read if you want to influence people through Psychology. Some of the concepts in this book include Weapons of Influence, Reciprocation, Commitment, Social Proofing, Liking, Authority, and Scarcity

Top of Mind by John Hall

John Hall is one of the best books for building influence in marketing. In this book, he talks about failures and struggles in business. He targets audiences with a strategy one has to use for content at every step of your journey. He talks about the best way to influence your audience is through content. This book provides different perceptions of marketing. This book is a good read for anyone who wants to learn about marketing.

The Wizard of Ads by Roy Williams

Turning Words into Magic

This is an excellent book for marketing consultants and people that want to know more about advertising. The book contains a collection of writing recommendations with examples from several individuals. The book teaches you how to apply the concepts to your ideas. This book has three sections. Section I is Turning Words into Magic, and Section II discusses how to turn strangers into customers. And Section II is about Turning Dreams into reality. This book is part of The Wizard of Ads trilogy; The Wizard of Ads, Magical Worlds of the Wizard of Ads, and Secret Formulas of the Wizard of ads. The Wizard of Ads was voted one of the best business books in the 1990s, followed by the Secret World of Wizard of Ads and Magical Worlds of the Wizard of Ads in the 2000s. We recommend this is a must read book and the following books in the series.

Breath Taking Advertising – Eugene Schwartz

Eugene Schwartz was a legendary copywriter. He was one of the best marketing people. He was a genius at producing copy-writing campaigns. His book is not just for copywriters but also marketing, campaigners, copywriters, and marketers. Even though the book was written in 2004, the ideas in this book still apply to today’s age. The concepts are still usable in the digital marketing and advertising age. Some of his ideas include; Being the best listener, Channel desires, focusing on product functionality, discovering your hidden desires, considering awareness for your readers, keep it simple. This is a must-read book if you are learning to be a copywriter and campaigner. It will give you a great insight into different campaigns.

Save the Cat – Blake Snyder

This book is not about advertising, campaigners, or marketing but is mostly about screenwriting. It is about storytelling. One of the good arsenals for advertisers, campaigners, and copywriters is a good story. The best way to sell anything is by providing an excellent and exciting story for your audience. We are all human beings, and human beings, in general, the like a good story. Whether the story is fictional or not, human beings have heard stories for as long as I remember, most probably going back thousands of years. We recommend this book to anyone looking into advertising/marketing, starting new or already in the business.

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